Jensen Huang: “My will to survive exceeds everybody else’s will to kill me” Jensen is asked how Nvidia survived the intense competition in the 3D graphics industry. To which he replies: “I would say that our company wanted it more than everybody else. I do believe that, as a company and an entrepreneur, you have to want to succeed more than your competitors want you not to.” He continues: “That’s hard to teach. Someone said recently that I’m the most tenacious CEO they’ve ever seen. I’m not exactly sure whether that’s a compliment or not, but my will to survive exceeds almost everybody else’s will to kill me.” Video source: @ECorner (2003)